Product Stewardship

At Qatar Steel, we prioritise product stewardship as a fundamental aspect of our sustainability efforts. It involves employing various strategies to ensure a consistently high standard of quality and safety across our entire value chain, in strict adherence to both national and international standards and regulations.

Our approach to product stewardship encompasses a wide range of activities. We implement rigorous quality control procedures to maintain the integrity of our products. This includes conducting thorough product testing and product conformity certifications to guarantee their safety and reliability.To ensure customer satisfaction and safety, we actively gather and analyse customer feedback, addressing any concerns or complaints promptly. This feedback-driven approach enables us to continuously improve our products and services, aligning them with customer needs and safety considerations. We are proud to say that our approach has enabled us to achieve zero monetary and nonmonetary sanctions for non-compliance with regulations and voluntary codes concerning the health and safety impacts of our products, labelling, and product information. Additionally, we have fully complied with regulations about marketing communications, including advertising, promotion, and sponsorship.

PRODUCTION OVERVIEW

In 2023, we witnessed a increase in production of total crude steel production. Hot Briquetted Iron production increased 133% due to increased demand. In addition,we observed a 10% increase in Rebar which includes 39,695 tonnes produced from AlQataria.

In addition to the observed increase in production, in 2023 Qatar Steel achieved some significant production milestones including:

• Restarting the shipping of Rebar to the Bahrain Market.
• Shipping a record-high volume of slag.
• Achieving the highest HBI sales in the history of Qatar Steel sales.
• Transferring the sales & marketing activities of Qatar Steel FZE, Dubai to Qatar Steel Qatar Sales & Marketing with effect from July 2023.
• Continuously supplying rebar to the domestic market, contributing above 83% of the market share.

Our organisation plans to build on this success and in 2024 we aim to develop a robust marketing strategy for the domestic and export markets, as well as develop a customer relationship strategy. In addition, Qatar Steel plans to explore potential sales to new markets like Europe and the USA.