We endeavor to be universally recognized as a leading and constantly growing force in the steel industry of the region, to be admired for our business culture, for building value for our shareholders and customers, and for bringing inspiration to our people.
We will continue to be the first name in the region’s steel industry as a sustainable producer, safeguarding Health, Safety & Environment, maximizing stakeholder value and contributing to Qatar National Vision 2030.
The drivers of our ambition:
To reach a league where we will matter beyond normal commercial objectives.
To become the standard for quality enterprise and to exude a winning attitude in order to make
a difference in our environment.